Making a mark in the music industry is not an easy task. Fortunately, Eric Dalius is here to help you!
It can be said that technology has simplified the music promotion process easier. There are plenty of ways to share new singles and albums with new fans. From using music discovery platforms such as MuzicSwipe, Apple Music, and Spotify to promoting your latest songs on social media accounts.
Nevertheless, with so many options available, it can be challenging to narrow down which platforms and strategies are best for you and how you wish to share your music with the world.
In this article, we discuss some tips on how to share your music effectively.
1. Gig Regularly
Every good artist needs to gig regularly. This is an imperative element of how to share your music with new audiences.
Gigging regularly can help you grow your followers and start establishing fruitful relationships with other musicians and local promoters. Moreover, it can help create brand awareness. Once you have built a sufficient name for yourself, you can expect to start earning some money.
Make sure to promote your upcoming gigs on your social media accounts and your website. The more you market your gigs, the more people are going to come and watch you perform live.
2. Make Your Music Available on Streaming Platforms
It is crucial not to fall behind in the rapidly expanding music streaming industry. Music streaming platforms have become the most popular means for music enthusiasts to listen to their favorite artists and find new music. Therefore, it is essential that your music is easily accessible on their preferred and trusted streaming platforms.
If it takes too much effort for listeners to find your music, they are likely to give up and move on to the next artist, and you may miss out on potential new fans. Therefore, it is essential to ensure that your entire catalog, including both older and newer releases, is readily available on the platforms where your target audience spends most of their time.
There are several prominent music streaming services, including SoundCloud, Spotify, Apple Music, etc. To broaden your reach, you can create audio ads of your music to play on these platforms.
3. Create a Strong Social Media Presence
I highly recommend that all independent musicians utilize social media, as it is an incredibly powerful tool for promoting music and growing a fanbase. To succeed, it is important to maintain a strong presence on social media channels and create engaging content that resonates with potential fans.
Your social media accounts, such as your music-focused Instagram or TikTok, will likely be the first place potential fans will encounter you. Therefore, making a good first impression is crucial to putting effort into your content and visual brand. While Facebook may not be the best platform due to its low organic reach, other platforms offer numerous opportunities to connect with fans and promote your music.
Many artists fail to prioritize their social media content, hindering their growth. Thus, it is vital to focus on creating amazing content that reflects your brand and engages your target audience. A good way to start is by examining what successful artists in your genre are doing on various platforms.
One way to develop content ideas is by ranking other artists’ content out of ten and considering how you can adapt their style to work for your brand. Additionally, you can brainstorm content ideas such as behind-the-scenes footage, live performance clips, Q&A sessions, or even sneak peeks of upcoming releases.
4. Get Blog and Press Coverage
Being featured by music publications, whether mainstream magazines or niche blogs and webzines, can help generate excitement and provide credibility to your music career. This is why it’s crucial to ensure your music is accessible to potential fans through these outlets.
Although it’s typically best to enlist the help of a professional PR executive to secure press coverage, this isn’t always feasible for emerging artists working with limited budgets. DIY PR is an option in this case, but it’s essential to approach bloggers and journalists appropriately.
For instance, you’ll need to create an electronic press release that includes all the necessary information about you and your music. For artists who want to take on PR themselves, there are resources available that offer advice and guidance.
5. Spend Time on Your YouTube Channel
Shawn Mendes, Justin Bieber, The Weeknd, and James Bay, all have one thing in common – they were discovered on YouTube. Despite starting as struggling emerging artists, they were able to find success through the platform.
Given the high usage of YouTube among music listeners, it’s an excellent platform to share your music and grow your audience. To ensure you have a strong presence, it’s essential to upload a variety of content, such as new releases, covers, sneak previews, and exciting news.
In addition, promoting your YouTube videos on social media channels can help to increase visibility and attract more viewers.
6. Use Hashtags
Using relevant hashtags for your social media posts can significantly boost your exposure and play a vital role in helping you share your music.
To find the most effective hashtags, research what other artists in your genre use in their posts. This will provide insights into what is currently relevant and popular. It’s also important to be playful and creative with your hashtags to attract attention and stand out. Here are some hashtag ideas to get you started: #EmergingArtist #SingerSongwriter #MusicMonday #rock #pop #music.
7. Surround Yourself with a Great Team
While you may prefer to handle your music promotion alone, having a team of like-minded individuals supporting you can be highly beneficial. With a team of well-connected and passionate individuals working in your interest, your chances of success will likely increase.
It’s possible to put together a team of friends who are willing to assist you for free or for a percentage of future earnings, but sometimes, you may need to hire professionals to give you an edge in the competitive music market. This could include a radio plugger, a PR person, or a promoter/booker.
Additionally, having an artist manager on your team is a good idea as long as they are passionate about your music and believe in you as an artist. A manager who goes above and beyond for you is a completely worthwhile investment.
8. Work with Other Influencers
Collaborating with the right people and making connections within the industry is crucial if you want to share your music, reach more fans, and promote your music effectively. With the ease of collaboration tools available today, you can collaborate with artists on various platforms, such as creating duets on TikTok or posting on Reels. Moreover, the current trend of artists offering opportunities to write verses on their songs is massive, enabling you to collaborate with any artist without their agreement.
Moreover, it’s not only about collaborating with artists in your genre; sometimes, trying something unique and out of your comfort zone can help you reach new audiences. As a new artist, growing your fan base online can be a daunting task, but collaborating with an artist or influencer in your niche can give you the push you need.
It’s clear that there’s no single, easy solution you are planning to share your music. Thus, it’s important to carefully consider and try different strategies from the list above to see what resonates with you and your audience.
However, one key takeaway to keep in mind is that the music industry is always changing, so you need to be flexible and willing to adapt in order to stay relevant. Good communication with your fans is also crucial to keep them informed and engaged with your music.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Along with his work at MuzicSwipe, he also interviews groundbreaking entrepreneurs on his weekly podcast, “FULLSPEED.” Eric also founded the “Eric Dalius Foundation” to support US students with four scholarships. Follow his journey on Twitter, Facebook,YouTube, LinkedIn, Instagram, and Entrepreneur.com.