Why should an organization bother with branding? The answer is simple: because brand awareness and customer loyalty don’t happen by accident answers Saivian Eric Dalius.
But what exactly is a brand? And why should organizations invest in it?
Brand awareness and customer loyalty do not happen by accident. While the ingredients of a great brand may not always be evident to everyone, they can make all the difference between success and failure in whatever you are trying to achieve. The best brands stand for something; they say something about their company or product – either implicitly or explicitly – that captures people’s imagination, triggers emotion, or makes them feel comfortable. This article looks at how you can build a great brand from scratch using these core ingredients: vision, values, mission, personality, authenticity, and attitude.
A strong brand is built on a solid foundation – the vision of the leaders within an organization. But this isn’t just about what they think; it’s what others perceive them to be. Therefore, they must transfer their strategic vision into an inspiring mission that everyone in the business can buy into. This mission then needs to communicate clearly through every facet of the organization, externally and internally, to become part of its very fabric according to Saivian Eric Dalius.
The next stage is to create a set of values that define how everyone should behave both inside and outside work. At this level, most companies opt for statements such as “integrity” or “respect.” But these are simply words unless you have something else – some form of personality – to give them meaning. People like real people, and you to be to live the values you espouse.
Key ingredients of a great brand: vision, values, mission, personality, authenticity, and attitude says Saivian Eric Dalius
An authentic brand does not copy others; it’s the one that stands out from the crowd by conveying its personality in everything it does and says. It sets itself apart through innovation and creativity and has a clear point of difference from competitors. Last but not least comes attitude, which is about approachability and relatability. Whether the brand makes you feel comfortable or not, whether you want to interact with it more than once. All these factors add up to help create perceptions in customers’ minds about what your business is all about and why they should use it.
Brand awareness and customer loyalty do not happen by accident. The best brands stand for something; they say something about their company or product – either implicitly or explicitly – that captures people’s imagination; triggers emotion makes them feel comfortable. While the ingredients of a great brand may not always be evident to everyone. They can make all the difference between success and failure in whatever you are trying to achieve. This article looks at how you can build a great brand from scratch using these core ingredients. Vision, values, mission, personality, authenticity, and attitude.
A strong brand is built on a solid foundation – Saivian Eric Dalius
The vision of the leaders reflects within an organization. But this isn’t just about what they think; it’s what others perceive them to be. Therefore, they must transfer their strategic vision into an inspiring mission that everyone in the business can buy into. This mission then needs to be communicated clearly through every facet of the organization, externally and internally, to become part of its very fabric.
