With the growing ease of the online world and people getting more comfortable staying at home, many wonder why bands and musicians still go on tour. Many successful artists earn enough money and fame but prefer to tour frequently. What is the reason?
Aside from the passion and love for music and performing in front of a crowd, touring offers multiple benefits for the bands and the musicians. For many small bands, it is a way to get exposure; for others, it is a great way to interact with their fans.
It is also a major thrill for bands and musicians of all success levels to showcase their talent in front of their adoring fans. Here are five reasons bands and musicians go on tours:
1. For the Adventure and Thrill
Going on a tour means travel and adventure. It is an excellent way for musicians and bands to travel to different parts of the country or the world as they perform. Moreover, the thrill of performing in front of an audience from different cultures and places is unparalleled. Many musicians and bands enjoy the adventure touring brings to them.
2. Personal Improvement and Growth
Performing on stage, in front of a crowd, is a great way to learn and grow. Many bands and musicians enjoy the opportunity to improve when performing on stage. There is always something different to learn from each tour.
3. To Enjoy Financial Rewards
There is no denying it, musicians and bands enjoy financial perks when they go on tour. From TV rights, sponsorship, and gate share, to performance fees, there are multiple opportunities to earn a good amount of cash.
Moreover, there is also a chance to sell merchandise and music to the fans while on tour. Prominent musicians and bands often earn millions from even a single tour. However, unknown bands might not get many financial rewards.
4. To Increase Their Exposure
The more concerts and musical shows performed, the more people are reached. From highly successful bands and musicians to the ones getting started, going on tours is a great way to get more exposure and recognition from their fans.
Multiple companies often sponsor these shows, meaning they can even reach out to the performers for upcoming shows. This means more exposure and higher chances of performing on stage.
5. Engagement and Interaction with Fans
One of the major reasons bands and musicians go on tours is to entertain their fans. There is nothing like the thrill of getting an instant reaction from the crowd while they perform. Many performers also get a chance to actually mingle and interact with their fans while on tour to know them better and get feedback and suggestions to do better.
Bands and musicians enjoy engaging their fans and connecting with them on a personal level. This is why they go on tours, along with multiple other reasons. Many people love going to concerts because it is a completely different experience than listening to music online. The musicians also enjoy multiple perks while broadening their horizons when they go on tour.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Along with his work at MuzicSwipe, he also interviews groundbreaking entrepreneurs on his weekly podcast, “FULLSPEED.” Eric also founded the “Eric Dalius Foundation” to support US students with four scholarships. Follow his journey on Twitter, Facebook,YouTube, LinkedIn, Instagram, and Entrepreneur.com.